Here’s what’s really happening:
- The skin’s protective barrier is damaged: it loses moisture, becomes more vulnerable, and inflames more easily.
- A soapy residue remains on the skin’s surface, preventing it from "breathing."
- The skin’s pH balance is disrupted — especially for those with sensitive or dry skin.
The result: discomfort, worsening skin condition, and in children — an increased risk of developing atopic dermatitis.